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Popunder ads remain one of the highest-earning formats for adult and entertainment publishers. A single popunder impression can pay more than a dozen banner views - and unlike banners, popunders don’t take up any space on your page.
The format opens a full-page ad in a new tab behind the active browser window. The visitor sees it when they close or minimize their current tab. It’s non-intrusive during the browsing session but delivers high visibility and strong CPMs.
After 15 years in ad tech, here are the best popunder ad networks for publishers in 2026.
Quick Comparison
| Network | Traffic Type | Daily Impressions | Min Payout | Payout Schedule | CPM Range |
|---|---|---|---|---|---|
| ExoClick | Adult + mainstream | 12B total | $20 | NET-30 | $0.30-$3.00 |
| PropellerAds | Mainstream only | 12B total | $5 | Weekly | $0.50-$4.00 |
| TrafficStars | Adult + mainstream | 7-10B | $100 | NET-7 | $0.30-$3.20 |
| Adsterra | Adult + mainstream | 25B/mo | $5 | NET-15 | $0.30-$2.50 |
| PopAds | Adult + mainstream | 500M+ | $5 | On request | $0.20-$2.00 |
| PopCash | Adult + mainstream | 500M+ | $10 | Daily | $0.20-$1.80 |
| Clickadu | Adult + mainstream | 6B | $100 | NET-30 | $0.30-$2.50 |
| HilltopAds | Adult + mainstream | 1B+ | $10 | Weekly | $0.30-$2.80 |
| AdMaven | Adult + mainstream | 4B | $50 | NET-30 | $0.40-$3.00 |
| ClickAdilla | Adult + mainstream | 2B+ | $50 | NET-7 | $0.30-$2.50 |
1. ExoClick
Popunder powerhouse for adult traffic.
ExoClick serves over 12 billion daily impressions and popunder is one of their highest-performing formats, particularly for adult publishers. The platform’s Dynamic AdBlock Domain Rotation automatically rotates ad-serving domains to bypass static adblocker lists - a critical feature since adblocking directly cuts into popunder revenue.
With a 100% fill rate across most geos and real-time stats updating every 60 seconds, ExoClick gives publishers full visibility into popunder performance. Frequency capping per user prevents over-serving and keeps traffic quality high.
Why choose for popunders: Largest adult popunder inventory, anti-adblock built in, 100% fill rate. $20 minimum payout.
Drawback: NET-30 payout cycle. Support can be slow.
2. PropellerAds
Mainstream popunder king.
PropellerAds has built its business on popunder traffic, reaching over 500 million daily users through the format alone. For mainstream publishers, it’s the default choice - no minimum traffic requirement, $5 minimum payout, weekly payouts every Thursday.
Their SmartCPM technology automatically adjusts bids to maximize publisher revenue, and the anti-adblock solution ensures impressions are served even to users running blockers.
Why choose for popunders: Largest mainstream popunder reach, lowest payout minimum ($5), weekly payouts, no traffic minimum.
Drawback: No adult traffic accepted. High competition can drive advertiser costs up in Tier-1.
3. TrafficStars
Premium popunder inventory with fraud protection.
TrafficStars serves 7-10 billion daily impressions with a strong focus on traffic quality. Their CPMV (Cost Per Mille Visible) pricing model means advertisers pay only for ads actually seen - which indirectly benefits publishers by attracting more advertiser spend to the platform.
The anti-fraud technology filters bot traffic and suspicious patterns in real-time, keeping the ecosystem clean and CPMs stable.
Why choose for popunders: Premium adult inventory, strong fraud protection, CPMV pricing attracts high-value advertisers.
Drawback: $100 minimum payout. Requires testing to find optimal zones.
4. Adsterra
Fast approval with low minimums.
Adsterra serves over 25 billion impressions monthly and offers popunder as one of their core formats. The 10-minute approval process and $5 minimum payout (Paxum/WebMoney) make it one of the easiest networks to get started with.
Their three-level anti-fraud system and anti-adblock solution protect publisher revenue. Adsterra accepts both adult and mainstream traffic.
Why choose for popunders: Fastest approval in the industry, $5 minimum, accepts adult + mainstream, USDT payouts available.
Drawback: NET-15 payout cycle. Traffic quality can vary - monitor your stats.
5. PopAds
Popunder-only with instant payouts.
PopAds does one thing: popunder ads. Nothing else. This singular focus means their entire infrastructure is optimized for pop performance. The $5 minimum payout and on-request withdrawal (no waiting for a payout cycle) make PopAds the fastest way to get paid.
The platform’s anti-fraud detection is reportedly strong - they filter out bot traffic aggressively, which protects CPMs but can also mean some legitimate impressions get filtered.
Why choose for popunders: $5 minimum, withdraw anytime, fast approval, popunder-only focus.
Drawback: Popunders only - no diversification. Some publishers report account issues and inconsistent support.
6. PopCash
Daily payouts - the fastest in the industry.
PopCash offers what no other network does: daily automatic payouts with a $10 minimum. For publishers who want their money as fast as possible, this is unbeatable.
Setup is simple - register, submit your domain, paste the popunder code, and start earning within 10 minutes. The platform focuses exclusively on popunders, similar to PopAds.
Why choose for popunders: Daily payouts (fastest available), $10 minimum, 10-minute setup.
Drawback: Popunders only. Lower CPMs than multi-format networks. Limited targeting and optimization tools.
7. Clickadu
Multi-format network with strong pop performance.
Clickadu serves over 6 billion daily impressions across 200+ countries. While they offer seven ad formats, their popunder performance is a core strength - the network was originally built on pop traffic before expanding.
The platform accepts both adult and mainstream traffic with self-serve campaign management and integrated conversion tracking.
Why choose for popunders: 6B daily volume, 200+ geos, strong pop infrastructure, multiple other formats to stack.
Drawback: $100 minimum payout, NET-30 cycle.
8. HilltopAds
Low minimums with USDT payouts.
HilltopAds started as a popunder-only network before expanding to other formats. Their pop roots mean the infrastructure is solid for this format. The $10 minimum payout via Paxum, PayPal, or USDT makes it accessible for small publishers.
They accept both adult and mainstream traffic and offer competitive CPMs, particularly for Tier-1 geos.
Why choose for popunders: $10 minimum, USDT payout option, strong pop heritage, accepts adult + mainstream.
Drawback: Weekly payout with 7-day hold can be confusing. $1,000 minimum for wire transfers.
9. AdMaven
High-volume pop network with global reach.
AdMaven delivers over 4 billion daily impressions across 200+ countries with a focus on popunder and push formats. The network has been around since 2010 and has built a strong advertiser base, particularly in utilities, sweepstakes, and finance verticals.
Their optimization tools help publishers maximize revenue from pop traffic, and the fill rate stays high even in Tier-3 geos where other networks struggle.
Why choose for popunders: 4B daily volume, strong fill rates in all geos, good utility/sweepstakes demand.
Drawback: $50 minimum payout, NET-30 cycle. Dashboard less modern than newer competitors.
10. ClickAdilla
Simple self-serve pops with fast payouts.
ClickAdilla offers popunder alongside banner, push, native, and in-page push formats. The self-serve platform is clean and straightforward - no unnecessary complexity. NET-7 payouts keep cash flowing.
Traffic optimization uses big data and machine learning to improve revenue, and the anti-fraud system filters low-quality traffic automatically.
Why choose for popunders: NET-7 payouts, simple interface, AI optimization, accepts adult + mainstream.
Drawback: Smaller scale than top-tier networks. $50 minimum payout.
How to Maximize Popunder Revenue
Use frequency capping. Showing a popunder to the same visitor every page load destroys user experience and gets you flagged by browsers. Set a frequency cap of 1 pop per user per 24 hours - this is the industry standard and keeps CPMs high.
Combine with other formats. Popunder covers one monetization angle. Stack it with banners, in-page push, and native ads on the same page for maximum total revenue. The formats don’t compete with each other since popunders open in a separate tab.
Monitor by geo. Popunder CPMs vary wildly by country - from $3+ for US traffic to $0.05 for some Tier-3 geos. If you have traffic from low-CPM countries, consider setting floor prices to avoid wasting server resources on near-zero revenue.
Test multiple networks. Run network A for 2 weeks, then network B, compare actual revenue (not just CPM). Different networks have different advertiser demand for different geos - what pays best for US traffic might not be best for European traffic.
Watch for browser changes. Chrome, Firefox, and Safari periodically update their pop/redirect policies. Stay informed and make sure your popunder implementation follows current guidelines to avoid getting flagged.
HellClick supports popunder alongside five other formats - banner, in-page push, slider, interstitial, and sticky. One SDK, all formats, weekly USDT payouts. Start earning →